Feature Story of Year 2025
#ShinerayToTheWorld: Engineering Without Borders
At the heart of every global enterprise lies a philosophy that transcends geography, technology, and conventional limits. For Shineray, that philosophy is rooted in a relentless drive to innovate, an unwavering commitment to quality, and a vision that extends far beyond manufacturing—it’s about shaping the future of mobility, one market at a time.
From the rugged highlands of Italy to the vibrant cities of Uzbekistan, from the demanding tracks of international motorsport to the dynamic commercial hubs of Southeast Asia, Shineray has woven its presence into the fabric of global transportation. But this isn’t merely a story of expansion. It’s a narrative built on engineering integrity, cross-cultural design fusion, and an acute sensitivity to local needs.
Blending Italian aesthetic refinement—epitomized by the SWM brand—with robust Chinese manufacturing prowess, Shineray doesn’t just sell vehicles; it delivers solutions. Whether it’s a high-performance Shineray motorcycle, a versatile Mini-van, a resilient commercial vehicle designed for emerging markets, or hybrid and electric platforms aligned with global sustainability trends, Shineray embodies adaptability without compromise.
This feature series tells that story—through pivotal business expansions, motorsport triumphs, and targeted localization strategies etc.—of how a manufacturer becomes a mover, how products become partnerships, and how a firm from China is redefining what it means to drive progress worldwide.
Shineray Tops Vietnam Mini-Van (Commercial Vehicle) Market with 30.1% Share in H1 2025
July 2025 | Hanoi – Shineray has become the new leader in Vietnam's mini-van (commercial vehicle) market, capturing 30.1% market share in the first half of 2025. The brand now occupies the top position amid Vietnam's surging truck market, which saw overall sales spike 28% year-on-year.
Full-Chain Localization Strategy
Vietnam’s rapidly expanding economy presents significant automotive potential. Since 2018, Shineray has pursued "full-chain localization" – embedding production, sales, and service networks within Vietnam:
• Operates 4 advanced workshops (welding, painting, assembly, inspection)
• Annual capacity: 25,000 units
• Commercial vehicle technology leadership in local quality benchmarks
Product Dominance Across Segments
Shineray’s market-driven portfolio covers critical applications:
• Micro-trucks (K9 series) for urban logistics
• Mini-van (X30) for passenger-commercial hybrid use
• Specialty vehicles for agricultural transport New 2025 launches: S1 and 529 models strengthen competitiveness.
Key Insight: Understanding commercial vehicle definition – vehicles for goods/passenger transport – enabled precise market targeting.
Nationwide Service Infrastructure
• 70+ sales outlets | 57 service centers
• 16 premium workshops in Hanoi/Ho Chi Minh/Can Tho
• 3 VRR-certified Shineray warranty hubs
• Offers commercial vehicle financing solutions and temporary commercial vehicle insurance
Global Manufacturing Footprint
Shineray’s "Intelligent Manufacturing" system spans:
• 4 core bases: China (Chongqing/Fuling), Vietnam, Italy
• 10+ global KD assembly plants
• R&D centers in Milan (designing Italian SUV concepts) and Chongqing Products serve 50+ countries with 2,000+ service points and 1.5M cumulative sales.
Strategic Roadmap
Shineray will:
① Deepen R&D for affordable hybrid cars and best electric truck variants
② Expand charging infrastructure (install electric vehicle charging stations)
③ Enhance commercial vehicle loan programs
④ Prepare for electric vehicle mandate compliance
"Our Vietnam success validates the 'World Shineray' vision," states CEO Gong Daxing. "We'll replicate this model across ASEAN."
