Recently, Shineray Motors officially commenced localized production at the Asaka Motors factory in Uzbekistan, marking a new phase of development in the Central Asian market. It is reported that the factory, located in the Sirdaryo Region, has a planned monthly production capacity of 1,500 units. With the launch of localized production, the manufacturing costs of several key models, including the X30, X30L, T30, and T32, have been significantly reduced, further enhancing the competitiveness of Shineray Motors's products in the local market.
Highly Adapted to Local Market Demand
In 2021, Shineray Motors entered the Uzbek market as an importer. By adapting its products to local road conditions, climate, and energy environments, the company achieved monthly sales exceeding 600 units by 2023, becoming a leading imported commercial vehicle brand in the country. Among these, the T3 series became the sales champion in its segment that year. To date, Shineray Motors has achieved cumulative sales of over 30,000 units in Uzbekistan, rapidly transitioning from import sales to localized production.
Precise responsiveness to localization needs and the continuous development of a talent training system have been the key factors enabling Shineray Motors to successfully enter the Uzbek market. To address local market characteristics, the company launched specialized models equipped with CNG systems. For example, the T30 complies with Euro 6 emission standards, while the T50C features an optimized fuel tank design for winter CNG supply.
It is reported that after the launch of localized production, Shineray Motors also plans to establish branches in various provinces across Uzbekistan, building a nationwide technical service and parts support network. The company has already established a complete dealer and service center network in the country and has secured long-term cooperation with multiple logistics and transportation companies. Simultaneously, Shineray Motors has implemented a comprehensive system covering service, maintenance, and professional training, cultivating a large number of local talents in assembly, inspection, and after-sales service.
Global Shineray, Advancing Worldwide
According to statistics, in the first half of 2025, Shineray Motors achieved sales of over 2,000 units in the local market, maintaining a share of over 50% in the mini-commercial vehicle segment for three consecutive years.
As a well-known automotive company from China, Shineray Motors operates multiple manufacturing bases worldwide, including locations in Chongqing High-tech Zone, Fuling Chongqing, Vietnam, and Italy, with design centers established in Chongqing and Italy. Currently, Shineray Motors products have entered nearly 50 global markets, including Germany, Spain, Russia, South Korea, and Singapore, with over 2,000 service outlets worldwide and cumulative sales exceeding 1.7 million units. This global layout strategy strongly supports product localization for different markets, and the Uzbek market benefits significantly from it.
The cooperation with Asaka Motors not only advances the localization process and creates employment opportunities locally but also serves as a crucial foothold for Shineray Motors's expansion into the Central Asian market. Based in Uzbekistan, Shineray Motors is progressively advancing in-depth development into surrounding Central Asian automotive markets, accelerating its globalization process. This not only reflects the high-level achievements of China-Uzbek economic cooperation but also provides an exemplary model for Chinese brands going global and achieving localized development.
