In the fast-evolving global automotive industry, Shineray Group has forged a distinct path to international expansion through deep local market integration. This Chinese automaker has proven that understanding local needs and building authentic partnerships are as critical as manufacturing excellence in establishing a truly global brand.
A Milestone for Chongqing’s Automotive Sector
On October 22, a key development unfolded in Chongqing’s automotive industry: the Fuling High-Tech Zone signed a strategic investment agreement with Shineray Automotive. This government-industry partnership will focus on a cutting-edge production line for lightweight vehicle bodies and parts, set to reshape automotive manufacturing processes.
The agreement marks a pivotal step in advancing Chongqing’s automotive landscape. Building on the success of the Seres Group in Liangjiang New District’s, it reinforces the city’s position as a hub for intelligent connected new energy vehicles (ICNEVs). Fuling District—now emerging as a hub for advanced materials and EV components—is on track to become a trillion-yuan powerhouse in the sector.
As the only full-vehicle manufacturer in the area, Shineray will bring its years of expertise to spearhead electric commercial vehicle production. This fills a unique market niche while complementing Changan Seres’ high-end passenger car offerings, directly addressing the EV industry’s critical needs of cost reduction and efficiency improvement.
With the Shineray 116 already making headway in the Ministry of Industry and Information Technology’s latest vehicle announcement, the collaboration will accelerate the model’s mass production. More importantly, it will establish seamless end-to-end supply chain integration, covering materials, manufacturing, end products, and market distribution.
Intelligent Manufacturing & Future Priorities
The Chairman of Shineray Group,Mr. Gong Daxing emphasized the company’s deepened focus on electric commercial vehicles, with the long-term goal of “Fuling residents driving Shineray cars.” For Chongqing, this partnership is more than a win for Fuling and Shineray—it is a major leap toward becoming the “Intelligent Connected New Energy Vehicle Capital.” Unlike Seres’ ecosystem-focused model, Shineray’s strategy hones in on enhancing specific industry segments and ensuring quality at every stage, setting a potential new benchmark for government-business collaboration in the sector.
Leveraging its global expertise, Shineray is now boosting domestic capabilities via advanced manufacturing technologies. The Fuling project—expected to yield an annual output value of over ¥10 billion—will strengthen Shineray’s new energy commercial vehicle capabilities while supporting Chongqing’s ICNEV hub ambitions.
The Road Ahead
As Shineray advances its global expansion, it remains focused on new energy vehicles (NEVs) and smart manufacturing. With the upcoming mass production of models like the Shineray 116 and continued investment in lightweight automotive technologies, the company is well-positioned to compete in the evolving global automotive market.
Shineray’s success showcases a modern globalization approach: respecting local markets, embracing international talent, and building genuine connections—rather than merely exporting products. Amid rising protectionism, this model of deep localization and cultural integration offers valuable insights for other manufacturers seeking global reach.
Ultimately, Shineray’s journey demonstrates that success in today’s interconnected automotive industry hinges on both global vision and local execution—a balance the company continues to master as it writes new chapters in its international growth story.
