Recently, the first vehicle offline ceremony at Shineray Group's Turkish KD (Knock-Down) factory was successfully held in the core industrial zone of Eskişehir Province. This milestone event marks a crucial move in completing Shineray Group's global layout and officially launches its localized production and operation system with Turkey as a hub, radiating across Eurasian markets.
The ceremony was attended by Mr. Hu Kun, representing Shineray Group, Mr. Anton, representing the partner, along with more than 60 guests including over 20 key Turkish dealers and media representatives.
On site, the first locally assembled SWM G01 Pro model smoothly drove off the production line after strict quality inspection. Dealer representatives also toured the factory production workshops and assembly lines.
During exchanges, a dealer representative commented, "When dealing with imported models previously, high tariff costs and long logistics cycles were persistent industry pain points. Now, with localized production operational, it will not only significantly enhance our cost advantage but also greatly improve delivery efficiency. This provides key support for us to expand the end market and capture customer flow." This ceremony served not only as a concentrated showcase of Shineray's localization achievements but also allowed partners to witness firsthand the brand's strength and commitment to deeply cultivating the Eurasian regional market.
In his speech at the ceremony, Mr. Hu Kun, representing Shineray Group, emphasized: "The commencement of production at the Turkish factory is another core milestone in Shineray Group's strategy of 'global layout, localized operation', following the Uzbekistan factory. We will leverage the integrated core capabilities of 'Intelligent Chinese Manufacturing + Turkish Production' to precisely match regional market demands. Furthermore, by utilizing the advantages of Turkey's free trade agreement with the European Union, we aim to expand into markets with more competitive cost advantages and market responsiveness, accurately meeting regional growth demands and steadily increasing our market share."
On site, the group's team also held in-depth discussions with dealers, focusing on core topics such as future cooperation models and localized operation strategies, fostering consensus for collaborative development.
The successful establishment and operational launch of the Turkish factory signify that Shineray Group's globalization strategy has formally entered a new phase characterized by scale and synergistic localized operations. Moving forward, Shineray Group will continue to deepen the layout of its overseas production network. Through customized products tailored to regional needs, a highly synergistic and efficient local supply chain system, and stable, reliable technical support, Shineray Group will join hands with global partners to advance the globalization process of the Shineray/SWM dual brands, collectively building a new, win-win ecosystem for Chinese automotive brands going global.
