On January 16, the 2026 Shineray Automobile Brand Upgrade & Global Ecosystem Conference was officially held at Chongqing Science Hall. Under the theme "Rise & Thrive", the conference systematically unveiled a new brand strategy, logo, service system and product matrix focused on ecological synergy. This marks Shineray Automobile's debut of a positive, sincere and warm brand image to the public. Committed to the multi-functional vehicle sector, Shineray is dedicated to empowering a higher-quality production and lifestyle through sleek design, accessible technology and versatile scenario-based solutions.
Trials and Triumphs: Shineray Chooses to "Rise & Thrive"
Opening the conference, Gong Daxing, Chairman of Oriental Shineray Group and Shineray Automobile, reviewed the brand's reflections and growth over the past eight years in the automotive industry. He emphasized, "To live without regret, we must strive to thrive!" Therefore, Shineray Automobile must break away from the follower mindset and take the initiative to restructure its development path with the attitude of "Rise & Thrive".
Endowed with 29 years of vehicle manufacturing heritage and a commitment to positive development, Shineray Automobile is targeting the goal of becoming a global leading brand of intelligent new energy multi-functional vehicles. Its 2030 dual-line strategy adheres to the core principle of "Three Imperatives":
The "Elephant Logo": Steadfast Strides Toward Independent Global Development
After 18 years of joint development, Shineray Automobile and Jinbei have achieved a cumulative sales volume of 1.8 million units, establishing a solid manufacturing and market system. This brand upgrade signifies that Shineray Automobile will further integrate its capabilities and resources as an independent entity, embarking on a new journey of more comprehensive and in-depth development, and laying a solid brand foundation for future original product development and ecological layout.
The ideological core of this upward strategic transformation is embodied in the brand's new logo. Taking the form of an elephant, the logo symbolizes steadiness, resilience and strength. This elephant can bear heavy loads and navigate all roads; starting from the mountain city of Chongqing, it is destined to travel to streets and distant lands across the globe. It reflects the brand philosophy of "Greatness in Simplicity, Progress with Principle".
Putting Users at the Core: Becoming the "Pang Donglai" of the Commercial Vehicle Industry
The most profound breakthrough of this conference is Shineray Automobile's systematic launch of its independent service brand—Shineray for Good. With a brand-oriented approach, it represents a systematic reconstruction and solemn commitment to the full-life-cycle value of commercial vehicle users.
At the pinnacle of this value pyramid is the vision of "Becoming the warmest service brand in the commercial vehicle industry", directly addressing the long-standing lack of emotional connection in after-sales services within the sector.
To this end, Shineray Automobile has taken the lead in the industry to introduce passenger vehicle service standards into the commercial vehicle sector, and created distinctive service benefits and personalized service products. Meanwhile, the brand provides users with a service solution featuring "Ten Major Service Rights and Interests", "Ten Major Free Services" and "Ten Major Service Surprises".
"Serving customers is the sole reason for our existence; customers' needs are our top priority!" This ironclad service tenet defines a warm and proactive operational orientation, ultimately forging a profound brand image of "warmth, sincerity and reliability" in the minds of users.
Say NO to Traditional Vans! The Debut of the Rise V6
Strategic ambitions and service warmth must ultimately rely on market-winning products. As the first fruit of the brand upgrade, the Rise V6 made a stunning debut at the conference. Precisely positioned in the new energy multi-functional vehicle market priced under RMB 100,000, it is committed to becoming a trustworthy partner for entrepreneurs and strivers worldwide.
In the past, traditional vans often resembled matchboxes with thin profiles, leaving users with an impression of insufficient robustness. The Rise V6 is designed to completely eliminate this sense of cheapness.
In terms of exterior design, it abandons the outdated traditional grille and adopts a minimalist "new energy front face". In particular, the "City Skyline" through-type light strip on the front, inspired by the ever-rising mountain city of Chongqing, symbolizes the spiritual strength of breaking through constraints and striving upward against all odds.
In terms of key metrics:
A height-width ratio of 1.02 endows the vehicle with a wider stance and solid chassis stability.
The application of the 1.618 golden ratio demonstrates sophisticated aesthetic taste.
"Rise & Thrive" is far more than a brand launch event; it is a strategic declaration of Shineray Automobile at the intersection of eras. This "elephant", carrying a new logo, new philosophy and new commitments, is taking steady and resolute steps to ride the tide of industrial intelligence and low-carbonization, constantly breaking through and thriving in the magnificent journey of globalization.
