Chongqing SHINERAY Motorcycle Co., LTD. founded in 1997 is a globalized motorcycle production enterprise. Headquartered at Hangu, Jiulongpo of Chongqing, the company covers an area of 300,000 square meters and has a total staff of more than 1500 people. With 120,000 square meters of modern production workshop and first-rate motocross circuit, SHINERAY specializes in motorcycle R&D, production, marketing, cultural goods development and off-road motorsport operation. Its products include motorcycles ranging from 50cc to 650cc, ATV, engines, and parts and accessories.
The company is equipped with three international advanced level catenary assembly lines,two engine production lines, one general machine production line and one welding line. Shineray has an annual production capability of 500,000 complete motorcycles and over 800,000 engines. Shineray owns its independent research and development system and many independent intellectual property right technologies. Its off-road motorcycles have obtained over 100 national patents. The production and sales of Shineray off-road motorcycles has continuous ly ranked the first in the country for 6 years. In 2014, the export sales of Shineray motorcycles ranked top 5 among Chongqing motorcycle enterprises and top 15 in China. After years of development, Shineray has expanded its business to 31 provinces and cities in China and over 100 countries and regions outside China, with its products reaching out to Brazil, Argentina, Togo, Nigeria and Mongolia.
Strictly following ISO9001: 2008 standard, Shineray has established elaborate and complete quality management system, and passed the ISO9001 quality management system certification in 2003 and sucessfully went through ISO9001 supervision and inspection every year. The company has also obtained CCC compulsory certificate and E-mark certification. Shineray has been granted multiple honors including National Laboratory, Provincial Technology Center, and Top 50 private Enterprises in Chongqing.
SHINERAY has introduced many of the world’s leading technologies from Germany, Korea, England, and Italy to make its products more technology-intensive and increase the value of its brand. In October 2014, SHINERAY acquired the Italian off-road brand – SWM. Thus,“SHINERAY”and“SWM” have become the core of the company’s two-brand strategy and “SWM” is set as the high-end brand for the recreational and sports motorcycles of the company.
SHINERAY firmly takes the new industrialization road and insists on the healthy life new idea of “Sport Is Right”. With its strategic positioning of casting the leading brand of off-road motorcycles in China, and its mission of creating material, intellectual and spiritual wealth and sharing with its employees, customers and the society, SHINERAY is becoming a reliable and respectable enterprise step by step.